Collaboration of the Win
Working together is simple better. Why? Because in a world that is increasing hard to be heard, collaboration not only builds lasting “co-opetition” but when done right it can put your region on the map with lasting engagements. For years North Eastern Alberta wasn’t on many peoples map. Working to change that Lac La Biche County and the MD of Bonnyville looked at their common asset - the great outdoors and the bounty of lakes in the region - to come up with a campaign to change the conversation around what they have to offer. #TakeItToTheLake took a fall 2019 EDAC marketing award for our results in Agenda as of Friday, June 12, 2020 Page 13
collaboration. Come learn from us in this panel discussion on how we collaborated to win, not just an award, but to see economic development in our communities through innovative techniques.
Moderator: Mary Lee Prior, EDA Board Member
Introductory Remarks: Audra Kruger, Co-operatives First
Panelists: Jana Rowe, Lac La Biche County; Mary Lee Prior, Town of Vermilion; Rachael Dragun, Athabasca County; Jim Barr, Seekers Media
Partner: Co-operatives First