Using YouTube to Create your Brand
Over the past few years, social media networks have become an important part of our lives. Facebook, LinkedIN, WhatsApp, Twitter, Reddit and Instagram to name a few. However, is YouTube part of your overall brand strategy? If it isn’t maybe it should be! If you’re trying to build your personal, organizational or community brand through social media-- trust and credibility are of utmost importance. When executed correctly, social media marketing is an effective method for reaching your target audience. In this session, YouTube experts Auret Esselen & Jewel Tolentino will highlight some of the practical ways they are helping companies and organizations grow their social media presence through YouTube.
Moderator: Eleanor Miclette, EDA Board Member
Introductory Remarks: Maureen O’Neil, AUMA
Panelists: Auret Esselen & Jewel Tolentino, Essetino Artists